Philips and Medidyne establish key strategic partnership in the Nordics

Philips and Medidyne have entered into an agreement for Philips Sleep and Respiratory Care in Denmark, Sweden, Norway, and Finland. This marks a significant milestone in the partnership between the two companies.

From July 1, 2023, Medidyne is the sales agent for Philips Sleep and Respiratory Care (SRC) products in the Nordics (excluding Iceland). This means Medidyne takes over local sales and marketing activities, while existing contracts, orders, service, and technical support remain with Philips.

Under this partnership, Medidyne will represent and promote Philips’ extensive portfolio of innovative sleep and respiratory care solutions for home use throughout the Nordic region. These solutions cater to a large market of people with sleep disorders, and an increasing number of people living with chronic respiratory disease, which result in large human and healthcare costs.

The innovative Philips SRC solutions encompass sleep therapy devices, respiratory care solutions for home use, and related accessories designed to enhance patient comfort and improve outcomes. Björn Nysveen, Commercial Leader SRC Nordics at Philips, says about the partnership:

“Medidyne is an acknowledged distributor with a strong presence in the Nordics, and we are confident that this agreement will strengthen our local service and consequently be of great benefit to both customers and patients.”

The agreement takes advantage of great synergies between the two companies and product portfolios as Medidyne already offers other Philips solutions as well as solutions for sleep diagnostics that complement the Philips SRC portfolio. Knut Clem, CEO at Medidyne says:

“We are very proud that Philips has chosen Medidyne to represent their SRC business in the Nordics. Philips has an incredible legacy and is among the most recognized global brands. This partnership is a big step on the way towards our goal of becoming the leading provider of respiratory care solutions in the Nordics.”

About Philips SRC

Philips is a leading health technology company focused on improving people’s lives – from healthy living and prevention, to diagnosis, treatment and home care. Applying advanced technologies and deep clinical and consumer insights, Philips delivers integrated solutions that help provide improved patient experience, better health outcomes, improved staff experience, and lower cost of care. Partnering with its customers, Philips seeks to transform how healthcare is delivered and experienced. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

About Medidyne

Medidyne is a leading distributor of medical solutions in the Nordics. The dedicated team of professionals is driven by a shared passion for making a difference by helping to save lives and contribute to improving the quality of healthcare. With a strong local presence throughout the Nordics, Medidyne has established itself as a trusted partner in the industry.